Seven Ways To Use Pinterest To Boost Your Personal Brand

**Great article from MediaBistro.com.**

Personal Branding lovers are in luck. The hottest and quickly rising new social networkPinterest is fast proving to be a much welcome and indeed attractive addition to our personal branding repertoire with endless possibilities yet to be explored.

We have reasons to believe that Pinterest is more than a passing fad and based on the evidence we can be reasonably confident that it is here to stay. According to a recent studyby Maggie Georgieva from Hubspot, Pinterest has not only grown by more than 150% in one month (Jan 2012), but companies and bloggers alike are reporting significant increases in traffic and revenue thanks to the new social media rising star. That includes Hubspot itself, since it apparently drew more visits from Pinterest than Google+ to their blog last month by quite a significant margin. Lead generation, more attractive and fun social sharing and the clear marketing value to be derived from Pinterest are other irresistible bonus features accounting for its rapid success. Add Personal Branding to the mix and you’ve just found a social network it would be extremely ill-advised to underestimate… let alone ignore!

Here are seven hip, cool and trendy Pinterest uses for your personal branding that can be helpful, fun to create and at the same time highly beneficial to your greatest asset: your brand.

1. Showcase your work. Whether you are a photographer, a chef, a florist or a blogger, Pinterest is ideal to bring together your  output under one roof, showcase your work in a compelling way and make a name for yourself in the process. Real life example: Binita Patel.

2. Curate and update a reading list. If you want to send a clear message about how knowledgeable and passionate you are about your present or future career, keeping a curated up-to-date and reviewed reading list is a straightforward, credible and helpful way to go about it. And needless to say, that could and should include your own work if you are a published author. Real life example: my own bilingual ‘Books Worth Reading‘ board.

3. Flaunt your creative and innovative spirit. Even if you are not necessarily showcasing your own work, Pinterest can be instrumental in underscoring your creative zest by the way you bring together multifarious elements together in your boards in ways that speak tons about you and also prove your innovative spirit beyond reasonable doubt. Real life example: Yael Zeman’s ‘Wedding Ideas‘.

4. Pin your CV or Résumé – especially if they are visual. There is no doubt that Pinterest can prove to be a formidable ally in your jobsearch. This is especially true if you are one of the lucky ones with an enticing, visually attractive CV or résumé you are proud to display. I’ll go as far as saying that Pinterest may be the definite seal of approval for those trailblazers who experimented and innovated with their visual résumés when it was still not fashionable to do so and they were thought to be mere fireworks. Real life example: the awesome collection by vizualresume.

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